Goodfella’s has added four additional frozen sides to its lineup of pizza and ready meals—cheesy pizza bites, mozzarella cheese bites, cheese & ham croquettes, and mozzarella arancini. With the range currently on hand, shops will be able to take full advantage of the growing consumer desire for “fakeaways” and improve sales. According to research quoted by the BFFF, 3 billion more meals were eaten at home in 2023 than in 2019.
Additionally, consumers want to be able to affordably recreate their favorite takeout or restaurant meals at home given the state of the economy. At a more affordable price than the present takeout choice, the new sides offer customers a delicious side of plate option or decadent finger food that can be enjoyed on a night in with family or friends.
“As purse strings tighten, consumers are looking for ways to treat themselves at a lower price point. Our new sides cater to this perfectly by offering shoppers delicious, indulgent options they can add to their meals for a complete big night in experience,” said Claire Hoyle, head of marketing at Goodfella’s. “The launch builds on Goodfellas’ ongoing strategic effort to provide consumers with full meal solutions, after the recent introduction of our Italian ready meals range in 2022, which is now worth over GBP3.6m. Following this success, we are continuing to diversify our portfolio to help retailers tap into the growing demand for ‘fakeaway’ offerings and help drive incremental sales.”
The range is now available in Asda stores nationwide with an MRSP of GBP2.50 and will be launching in Sainsbury’s from March.
Find out more at: https://www.goodfellaspizzas.com/