Higher Quality and More Convenience

The success of frozen pastries in the European market is impacted by consumer judgments based on flavor, convenience, value for money, health, and a decrease in waste. In addition, unusual tastes and an aesthetically pleasing look will continue to be the primary factors that contribute to the popularity of frozen pastries across the continent.

Furthermore, one of the most important reasons that contribute to the expansion of the global market for frozen bakery products is the growing demand of customers for food products that offer a higher level of convenience.

By the end of 2032, it is anticipated that the size of the worldwide frozen bakery market would reach USD39bn. According to a study conducted by Future Market Insights, the market will demonstrate a consistent rise at a CAGR of over 7% between the years 2022 and 2032. According to the findings of the survey, the expansion of the market would be fueled by the increased demand for foods that can be quickly prepared. In the year 2020, analysts predict that the market will continue to expand at a consistent rate market for the frozen bakery.

Even if retail is still the most popular method of distribution, market participants are likely going to diversify their operations in the near future, which will likely cause them to shift their attention to catering and industrial distribution channels. In recent years, Germany has established itself as one of the most lucrative markets in Europe for frozen bakery products. The expansion that has been seen in Europe has been given a boost by the surge in activity seen in the tourism and catering industries.

According to a senior research analyst at FMI, “These patterns are unlikely to change in the next years, which will turn favor expansion of the entire frozen bakery industry in Europe.” The changing lifestyles of customers are largely responsible for the growth that has been seen in the global market for frozen bakery products in recent years. Consumers are finding it increasingly difficult to devote sufficient time to the preparation of meals at home as the pace of their lives continues to quicken and become more stressful. Because of this, the climate is perfect for the selling of frozen bakery products. Additionally, according to a recent analysis by Grand View Research, Inc., the size of the global gluten-free bakery market is anticipated to reach USD4.15bn by 2030, showing a CAGR of 10.8% over the projected period.

The market is primarily driven by an increase in the prevalence of celiac disease, non-celiac gluten sensitivity, and consumer demand for quick-to-prepare, nutritious foods. A rough estimate of 1 in 133 Americans (or roughly 1% of the population), according to information provided by the Celiac Disease Foundation, have celiac disease. In Europe, celiac illness is becoming more common among the populace, which fuels a further rise in demand for gluten-free bakery goods. Since the start of the coronavirus epidemic, there has been a significant increase in the public’s awareness of health and wellbeing.

To read the entire article, please access your complimentary e-copy of Frozen Food Europe September-October, 2022 issue here.