iba Reinvents “Endlessly Unique”


iba offers a comprehensive range of solutions in everything bakery across 12 halls, with all the latest innovations. Virtual bakery tours, a central topic for the to-go market and a speaker’s corner are among new features that visitors can look forward to this year.

By Catalina Mihu

Claudia Weidner, iba project manager, summarizes the busy agenda we should expect, and plan, for European Baker & Biscuit: “At iba, there are many opportunities for information, further training and mutual exchange. Bakery tours will be held, where companies offer their international guests a look behind the scenes. Furthermore, there will be Lochhamer seminars regarding the Bavarian bakery culture, at the Academy of German Baking in Lochham. Live seminars make their debut at the trade fair: the iba.ACADEMY where the visitors find out everything there is to know about the preparation of German pretzels and German cheesecake.”

Virtual Tours

iba will premiere a true multimedia experience in Hall B3, with virtual tours that will allow visitors to look inside top German and international bakeries. With the help of virtual reality glasses and 360-degree videos, we will be able to gain complete access into renowned bakeries from Germany, Greece, Iceland, Austria, Japan or the USA directly at the fair. Here, trade visitors experience first-hand what makes their colleagues across the borders successful. The 360˚ short movies will answer, via VR goggles, questions including: what distinguishes each of these bakeries, what makes them special?, how can you use the information and apply it to your company? “I have already seen the first films and can promise you this: It will be amazing,” anticipates Weidner.

Iba. TO GO!

The “iba.TO GO!” feature in Hall B3 will also make its debut this September. For the first time, iba is combining innovations and solutions for snack and beverage. There, the entire process chain of snacks is presented – from ingredients and preparation, through to sustainable packaging solutions to logistics and shop design. Solutions for front-of-house baking through, guides for hot and cold beverages, and accessories for food preparation will be presented here, as well as numerous workshops.

Coffee is also an essential part of the “to go’ concept, and it will be a topic of discussion with experts here: anything from coffee beans to roasting and grinding, to machines and cup styles, will be analyzed.

iba.ACADEMY: New Workshops

New baking workshops in English will be available at iba in Hall B3, part of the iba.ACADEMY feature. Under expert guidance, visitors will learn how to make German classics hands-on, from pretzels to cheesecake. The experts of the Akademie Deutsches Bäckerhandwerk will reveal all their secrets twice a day. The number of participants per seminar is limited to 20 people. There are also free tours of bakeries in and around Munich and exclusive courses at Akademie Lochham. Here, international visitors can learn more about the preparation of wholemeal and mixed bread.

Iba Speaker’s Corner

Among new features introduced in 2018 is the iba speaker’s corner, located in hall A1, in addition to the iba.FORUM held in Hall B3. The baking industry is facing big challenges, and this new space will host interactive talks on topics including new regulations, consumers’ eating habits, the use of digital solutions, or the demand for sustainable packaging.

At the Speaker’s Corner, visitors can exchange ideas with leading experts on topics ranging from science to applying scientific principles in practice and getting ahead of upcoming trends. A new trending topic will be highlighted every day in lectures and panels. Researchers, producers, and users will debate current challenges and provide specific tips that both bakers and confectioners can benefit from.

Packaging and Processing: iba.OPERATE!

Over 180 companies present solutions regarding packaging technology and materials. Over 50 of them are grouped together in the “iba.OPERATE! Packaging & Processing Solutions” section in hall B1, where everything revolves around packaging solutions, processes and materials for large bakeries, manufacturers of dough, retail, sweets and supplier industry.

“Leading companies are present, such as Multivac, Cavanna, Niverplast, Bosch Packaging Technology, GHD Hartmann, Ilapak, Theegarten, Bradman Lake, Ulma Global Packaging just to name a few. The exhibitors show machines, complete solutions and components. Some of them are actually experiencing their premiere exclusively at iba,” adds iba’s project manager.


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