The Ice Cream market in Mexico is forecasted to grow at a CAGR of 2.9% in US$ terms during 2015-2020, according to a recent report by Ken Research. Due to the rising economy and a large base of young people in the country, researchers expect the ice cream category to continue to grow. The market is led by the ‘Take-Home and Bulk Ice Cream’ category in both off-trade and on-trade volume consumption, while hypermarkets and supermarkets account for the highest allocation share of Ice Cream in the country.
On-trade sales account for the highest distribution share in ‘Take-Home and Bulk Ice Cream’ and Artisanal Ice Cream categories. Holanda is the leading brand in ‘Take-Home and Bulk Ice Cream’ and ‘Impulse Ice Cream-Single Serve’ categories, according to the research. In 2016, sales of ice cream were driven by the consolidation of modern retailers, which included the dynamic growth of convenience stores in the country. The propagation of high-end brands such as Haagen Dazs, Ben and Jerry’s, Santa Clara contributes well to this growth. Unilever Plc, Nestle S.A. and General Mills, Inc. are the leading players in the Mexican ice cream market.
