Ice Cream: Sugar & Dairy Get the Boot

ice cream

Innovation in the ice cream and desserts space increasingly reflects consumers’ changing attitudes to health and wellness, as well as the draw of novel flavor blends, a review of the latest global launches reveals. By Tom Warden, Gama

Emerging ingredient alternatives, in particular, are putting pressure on traditional formulations as consumers embrace the ‘free from’ trend, with dairy and sugar gradually being usurped by plant-derived ingredients and natural sweeteners such as stevia. Insights from Gama Compass™, Gama’s leading platform for FMCG innovation, also indicate a continuing interest in ‘healthy indulgence’, with fashionable coconut and Greek yoghurt, as well as more avantgarde choices such as herbal tea, among the flavors now catering to consumers’ more adventurous palates.

Overall, ice cream & desserts continues to be a significant contributor to total NPD within the frozen food space, accounting for almost one in every two launches in each of 2015 and 2016. This percentage rises to over 50% in Asia Pacific and Latin America, where ice cream & desserts have proven to be a dominant force in frozen food launch activity in the last three years.

No milk…

Of the many broad trends impacting food innovation over the past few years, the one that is most strikingly represented within ice cream & desserts is ‘free from’, specifically the rise of new natural sweeteners and plant-derived ingredients, as consumers embrace options such as almond milk, coconut oil and stevia as a...

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