Jennifer Lopez Backs New Frozen Food Brand

Tiller and Hatch

Tiller & Hatch Supply Co. is a new brand of frozen wholesome meals that launched this month and is backed-up by actress and singer Jennifer Lopez and former baseball player Alex Rodriguez.

The initial line features eight restaurant-quality dishes created by Bruce Hecker of Bruce’s Catering, known for serving the entertainment industry. All of the meals are designed to be flavorful, nutritious and budget-friendly, the company says.

Tiller & Hatch is the first frozen meal brand designed for an electric pressure cooker, that is said to reduce preparation and clean up. The meals, which include artisanal pastas, stews and soups, are centered on simple, wholesome and nutritious recipes. Each Tiller & Hatch offering is made with premium quality ingredients – for example, meat without added hormones or antibiotics – and contain no artificial flavors, colors, or added MSG. In the near future, they will also offer organic meals and options for specific dietary lifestyles like vegetarian and Paleo diets.

“This is an option we wish we had been available to our families growing up. We are committed, like Tiller & Hatch, to doing good. This partnership offers us the opportunity to provide affordable and nutritious meals to families across America while making significant charitable contributions to shelters and food-based charities across the country,” noted Rodriguez.

Starting at less than USD3 per serving, Tiller & Hatch meals can feed a family of four for less than USD12. Families can choose between the subscription delivery option – 4, 6, or 8 meal bundles – or they can purchase in-store at Walmart.

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