McCain Australia – in partnership with BrandOpus – has launched a new line of frozen vegetables side dishes called OhMyVeg!, writes AdNews. The range was developed to appeal to the growing urbanized segment who are increasingly looking for convenient options when it comes to mealtime.
The new product comes in eleven different flavor combinations including:
- Garlic Beans & Roasted Crimini Mushrooms
- Mexican Street Corn
- Miso Asian Greens
- Moroccan Spice Mix
- Grilled Brussel Sprouts with Sautéed Onions
- Kale with Roasted Sweet Potato & Feta
- Mexican Taco Mix
- Super Mix
- Tuscan Pesto Beans
- Szechuan Beans
Now McCain has partnered up with Cumming&Partners to unleash a new campaign meant to reinvigorate the frozen vegetable category.
The company believes the new range is a real game-changer for the frozen vegetable category, and the new campaign helps cement the view that it is time to rethinking our expectations and perceptions of frozen vegetables.