The Cold Pressure Council announced it will be represented during the Natural Products West, a tradeshow dedicated to the newest products and trends in health, organic, natural and specialty foods. The event will take place during March 5-9, 2019 in Anaheim, California.
In support of growing demand for High Pressure Processing (HPP) solutions, two Cold Pressure Council members – Lineage Logistics and Evolution Fresh – will exhibit at the fair.
“The Cold Pressure Council and its members are excited to expand awareness of High Pressure Processing technologies with Natural Products West attendees. Our goal is to encourage growth of HPP for numerous food and beverage products. The benefits for taste and nutrition – key drivers for consumers – are outstanding,” said Joyce Longfield, vice president, product innovation, Good Foods Group LLC and chairperson, Cold Pressure Council.
The Cold Pressure Council leads, facilitates and promotes industry standardization, user education, and consumer awareness of High Pressure Processing (HPP). The association is managed by PMMI, the Association for Packaging and Processing Technologies.
HPP is a non-thermal technology that involves the sterilization of food by the means of ultra-high pressures, which results in extending the self-life for processed food, as well as maintaining nutritional value and quality.
