According to recent research done on behalf of the legal firm Browne Jacobson, 5% of adult UK consumers have mistaken plant-based products for genuine animal products because of misbranding or labeling; this percentage rises to 50% for vegans and 36% for vegetarians, according to the British Frozen Food Federation (BFFF).
A third of adults in the UK also state that if a plant-based product looks like food made from animals, they are less likely to purchase it. To set themselves apart from animal-based items, half of vegans (49%) would rather eat plant-based foods.
Moreover, over two-fifths of UK adults (38%) think it should be illegal for makers of plant-based food products to call their products after their animal or animal-derived counterparts.
Food manufacturers and other operators in the food industry who are in charge of food labeling are already required to make sure that their product’s labeling and marketing are truthful. This research is also the result of significant debate concerning the EU’s and the UK’s restriction on using terminology related to animal products to refer to plant-based foods.
A nationally representative sample of 2,000 UK adults was surveyed over the course of three days (November 24–28, 2023), with weights according to Office of National Statistics (ONS) guidelines. Gender, age, area, and city were the demographics that were pre-installed.
Find out more at: https://bfff.co.uk/