Trends in the frozen food industry in Europe, ready meals, ice cream, frozen vegetables and other industries.

marketing
Trends

Marketing & Branding: Ice Cream Leads the Way

February 20, 2017

Innovative marketing activity is especially apparent within the ice cream category, reports Jonathan Thomas. Marketing remains as important as ever in the frozen foods industry. With competition from other sectors of the food industry – with the fresh/chilled category representing the most obvious example – manufacturers of frozen foods face ongoing challenges to appeal to […]

Health and Well-being in Frozen Food
Trends

BFFF Exclusive: Health and Well-being

October 13, 2016

With levels of awareness around health and well-being growing when it comes to food, frozen food is in an ideal position to help tackle these concerns. Brian Young, chief executive of British Frozen Food Federation In my last column, I referred to research which has shown that freezing food within hours of it being picked […]

Trends

Coated, Breaded and Wrapped Foods: New Market Trends

August 11, 2016

The innovation of frozen breaded products is based first and foremost on the promise of pleasure, implying a game of textures, flavors or new and gourmand shapes. By Xavier Pilloy, XTC World Innovation However, one can still see that the development of frozen brea­ded products mixes pleasure and health, the challenge of the manufacturer being […]

Trends

The Next Step in Nutrition: Designing Healthier Food & Drink Products

August 11, 2016

Product developers are looking beyond salt, sugar and fat reduction, to consider other ways to improve the nutritional profile of their products. Foods that make you feel full for longer and low glycemic index (GI) products which can help maintain blood glucose levels are a particular area of interest. Dr Pretima Titoria from Leatherhead Food […]

Trends

BFFF Exclusive: A Matter of Perception

August 4, 2016

Perceptions of frozen food as a whole have improved immensely in recent years across the foodservice and retail sectors, according to Brian Young, chief executive of British Frozen Food Federation (BFFF) Research has helped to prove that frozen food retains more nutrients than fresh food, reduces food bills and reduces food waste in professional and […]

Trends

Grilled & Party Products Record Strong Growth

June 30, 2016

The barbecue products category and more generally the festive products category are on a roll! These product segments have recorded a strong momentum this year, with more and more specific and clear benefits to the consumer. By Xavier Pilloy – XTC World Innovation First, we must highlight the importance of sharing these products which are […]

Trends

Ingredients for Ready Meals – Premium Drives Growth

June 23, 2016

Higher quality ingredients mean that ready meals are better positioned to compete with home-cooked and foodservice dishes, reports Jonathan Thomas Ready meals are widely sold throughout Europe, in both western and eastern countries. Sales have traditionally been skewed towards northerly nations, such as the UK, Germany and the Benelux and Scandinavian regions – in contrast, […]

Trends

Frozen Vegetables: Tapping Into Demand for Health And Convenience

May 19, 2016

Continued emphasis on both health and convenience is necessary to stimulate the frozen vegetables market, reports Jonathan Thomas. Frozen vegetables represent an important component of the European frozen foods industry, since they are a widely eaten meal accompaniment. Although the sector encompasses traditional favorites such as peas, carrots, broccoli and green beans, it also includes […]

Trends

Bio & Organic: Spotlight on Clean-Label Products

February 16, 2016

The naturalness is the first demand of the worldwide consumer, whether he is Chinese, Brazilian or German, with, of course, different understandings of the naturalness, according to each country. Therefore, clean label food and allergen-free products are some of the most trending topics in the industry today. By Xavier Pilloy, XTC World Innovation A French […]

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