Trends in the frozen food industry in Europe, ready meals, ice cream, frozen vegetables and other industries.
Innovative marketing activity is especially apparent within the ice cream category, reports Jonathan Thomas. Marketing remains as important as ever in the frozen foods industry. With competition from other sectors […]
With levels of awareness around health and well-being growing when it comes to food, frozen food is in an ideal position to help tackle these concerns. Brian Young, chief executive […]
The innovation of frozen breaded products is based first and foremost on the promise of pleasure, implying a game of textures, flavors or new and gourmand shapes. By Xavier Pilloy, […]
Product developers are looking beyond salt, sugar and fat reduction, to consider other ways to improve the nutritional profile of their products. Foods that make you feel full for longer […]
Perceptions of frozen food as a whole have improved immensely in recent years across the foodservice and retail sectors, according to Brian Young, chief executive of British Frozen Food Federation […]
The barbecue products category and more generally the festive products category are on a roll! These product segments have recorded a strong momentum this year, with more and more specific […]
Higher quality ingredients mean that ready meals are better positioned to compete with home-cooked and foodservice dishes, reports Jonathan Thomas Ready meals are widely sold throughout Europe, in both western […]
Continued emphasis on both health and convenience is necessary to stimulate the frozen vegetables market, reports Jonathan Thomas. Frozen vegetables represent an important component of the European frozen foods industry, […]
The innovative offer for frozen food follows the global trends: a more natural and healthier offer, but which doesn’t affect the consumer’s pleasure during the meal. We are far from […]
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