Whitepaper: UK Frozen Food Market Sustains Promising Prospects

UK market


The UK market continues to remain committed to frozen food. Sales in the country have topped GBP8.6bn in 2018, according to the British Frozen Food Federation (BFFF), which has reported growth in both retail and foodservice channels.

The summer heatwave is credited with giving the industry a boost last season. During the period, figures showed that consumers spent GBP77m more on ice cream. Brits do love eating ice cream, as demonstrated by the figures shared by Zelica Carr, who revealed that the market in 2018 has increased to GBP1.4bn from GBP1bn in 2016, which constitutes a 40% rise.

In terms of flavors, UK consumers prefer the classics, so vanilla is said to be always in demand. Vanilla is also the base for other flavors, so growth will arise for manufacturers who offer excellent vanilla ice cream.

However, ice cream is not the only sub-category recording innovation and growth. The UK also has a sizeable market for convenience foods such as coated fish/seafood and meat & poultry. Notable example, include fish fingers, fish cakes, scampi, battered fish fillets, chicken nuggets/goujons, chicken burgers, chicken kievs, as well as breaded vegetables. Demand for these products, which are widespread throughout both retail and foodservice channels, remain high due to their convenient nature and suitability as a metal center for both adults and children.

To find out more about the British frozen food market including major players, most popular categories, latest trends, and future prospects, download our latest White Paper. Just fill out the form below and download it for free.

Please fill the form to download the white paper.


Privacy policy

White-Paper-3-2019.pdf (33 downloads)

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?