The UK market continues to remain committed to frozen food. Sales in the country have topped GBP8.6bn in 2018, according to the British Frozen Food Federation (BFFF), which has reported growth in both retail and foodservice channels.
The summer heatwave is credited with giving the industry a boost last season. During the period, figures showed that consumers spent GBP77m more on ice cream. Brits do love eating ice cream, as demonstrated by the figures shared by Zelica Carr, who revealed that the market in 2018 has increased to GBP1.4bn from GBP1bn in 2016, which constitutes a 40% rise.
In terms of flavors, UK consumers prefer the classics, so vanilla is said to be always in demand. Vanilla is also the base for other flavors, so growth will arise for manufacturers who offer excellent vanilla ice cream.
However, ice cream is not the only sub-category recording innovation and growth. The UK also has a sizeable market for convenience foods such as coated fish/seafood and meat & poultry. Notable example, include fish fingers, fish cakes, scampi, battered fish fillets, chicken nuggets/goujons, chicken burgers, chicken kievs, as well as breaded vegetables. Demand for these products, which are widespread throughout both retail and foodservice channels, remain high due to their convenient nature and suitability as a metal center for both adults and children.
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