As interest for CBD or cannabidiol-infused foods appears to be on the rise, Ben & Jerry has announced its commitment to bringing CBD ice cream on the market, as soon as it is legalized at the federal level.
In a blog post, the company writes that the FDA currently prohibits adding CBD to food and beverages. But change is on the horizon, as the official body has set a public hearing on the legalization of CBD-infused foods and beverage on May 31. Ben & Jerry says they submitted a comment to them in support of legalization.
“We’re doing this for our fans. We’ve listened and brought them everything from non-dairy indulgences and on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for,” said Ben & Jerry’s CEO Mathew McCarthy.
However, chasing a trend isn’t enough for Ben & Jerry. The company also wants to use sustainably-sourced CBD from its home state in Vermont. By using high-quality, sustainably-sourced ingredients, the firm ensures that everyone involving with making their flavors – from the cocoa farmers to the Scoop Shop scooper – are positively impacted.
