Ben & Jerry’s – the ice cream maker from Vermont, has named a new Chief Executive Officer. Matthew McCarthy, a 21-year veteran at Ben & Jerry’s parent company, Unilever, assumed the position July 1, 2018.
The new CEO has wasted no time challenging the business to “double its social impact,” attesting it will also lead to continued performance in the marketplace and meeting Ben & Jerry’s triple bottom line focus on producing ice cream, earning a fair profit, and giving back to the community.
“We are delighted to welcome Matthew, who brings a wealth of commercial experience, along with rock-solid values and a courageous vision for the role businesses can and should play in the world,” said Ben & Jerry’s Board of Directors Chairperson, Anuradha Mittal. “We look forward to working with him and to continuing our mission as a social justice company which just happens to make pretty good ice cream,” Mittal added.
The veteran marketing executive is not new to values-led business. At Unilever he has increased the social impact of a number of the company’s leading brands, including Hellmann’s, which has led the industry in using certified cage-free eggs in its mayonnaise.
The project was executed three years ahead of plan and earned McCarthy and his team a Corporate Progress Award from the Humane Society of the US.
The executive also committed Unilever’s Knorr brand to higher welfare standards for its chickens, in collaboration with the Global Animal Partnership and Compassion in World Farming NGOs.
Most recently, McCarthy and his team created Growing Roots, Unilever’s first organic snacking brand with a mission to support urban farming in underserved communities. McCarthy also founded the Men’s Working Group for Gender Equality at Unilever.
McCarthy earned his bachelor’s degree in politics and French from the University of Massachusetts at Amherst and his MBA in marketing from the Zarb School of Business at Hofstra University.
He replaces Jostein Solheim, a 25-plus year Unilever veteran who helmed the business for eight years. Solheim helped build and solidify the working relationship between Ben & Jerry’s and Unilever, while growing the business and its social impact. Solheim was promoted to Executive VP of Foods and Refreshments at Unilever in Englewood Cliffs, NJ.