With the introduction of Mini Fish Fingers, Birds Eye is expanding its main line of fish items.
With this introduction, retailers can take advantage of the chance to unlock incremental sales through innovation and capitalize on the growing demand for frozen food across a wider range of circumstances.
For more than half of UK customers, fish fingers are a weekly habit. Fish fingers are a staple of more than 25% of frozen food meal occasions and are driving the category’s overall growth with a robust value growth of +6.8% versus YA. Since before the lockdown, the usage of frozen foods has increased significantly (+17% and +26%, respectively, compared to 2019). As the most popular fish finger brand in the UK, Birds Eye is in a great position to take advantage of this trend and contribute to increased sales with this launch.
“Our classic Fish Fingers have been a staple at the dinner table for generations and are particularly popular at kids’ mealtimes. With the growing use of frozen foods during lunch and snacking, our new Mini Fish Fingers will tap into this demand to provide a tasty, nutritious, and fun mealtime solution for kids while also offering an innovative option for adult sharing plates and party occasions,” said Mike Sowerby, head of marketing Fish & Poultry at Birds Eye UK & Ireland.
“The launch of our Chunky Fish Fingers in 2018 demonstrated that there is appetite to expand our fish fingers portfolio, delivering +37% of incremental sales value to the fish fingers category. Our new Mini Fish Fingers offer retailers a similar opportunity to unlock even more sales.”
Find out more at: https://www.birdseye.co.uk/