Accessibility, distinctiveness, inclusivity, and convenience were key inspirations behind recent package and new logo innovations for Halal hand-cut pioneers, Crescent Foods.
Specific to its chicken product packaging, the following rebranded features and benefits include:
Individual product names, prominently displayed, with big, boldface type and enhanced photography, to help consumers more quickly identify the products they seek:
– A QR code on packages that reveals 30-minute, quick and easy recipes when scanned, for a smoother shopping trip while in-store, and when buying all necessary ingredients.
– Saddle packages for club stores that are easily and neatly stored in the refrigerator or freezer and offer value through “use today or store for later” convenience.
– Resealable bags for IQF products feature on-package recipes and easy meal ideas.
– Clear, recycle-ready plastic trays provide a near 360-degree view of the quality, trimmed chicken inside.
– Protein per serving is prominently displayed to conveniently meet nutritional and dietary needs.
Find out more at: https://www.ShopCrescentFoods.com