Exclusive PLMA: Ethnic Sets the Trend for Frozen Food


In recent years, the frozen food market has been on a growing trend, encouraged mainly by the consumers’ active lifestyles. One of the categories enjoying a high degree of success is that of ethnic foods, which provides consumers with a virtual worldwide trip around the world, according to an exclusive interview with Brian Sharoff, president of PLMA, the largest private label trade show which has just ended its most recent edition.

“If we were to go back to the ‘50s or ‘60s, when refrigerators became indispensable all over the world, frozen food were a great concept. There was a decline afterwards, but now the trend is being revived, as fresh, frozen and natural are very trendy. One of the most successful categories is that of ethnic foods, which provide consumers with a virtual trip around the world, from Turkey to Italy or Sweden. This can only be accomplished via frozen food. Another aspect worth noticing is the diversification of flavors in frozen foods, from ice cream to any other category”, Brian Sharoff told Frozen Food Europe.

Ben Miller, global insights director with IGD also has a similar viewpoint. “Private labels and retailers need to convince consumers that in their stores will find a particular experience of shopping. This change in mentality switches from being bland to standing out from the crowd and this is the key to the success of frozen food own label in the future. It is an important differentiating factor for private labels and responds to the changing consumer needs,” Miller told Frozen Food Europe.

These are just two of the key points visible at this edition of PLMA, the largest global own label trade show, which has just ended. Overall, there were over 2700 exhibitors and 14,000 buyers from 120 countries. You can read a full report on PLMA in the next print edition of Frozen Food Europe.

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