Ice cream manufacturer Froneri has launched a new plant-based ice cream, that will help save endangered wild cats.
Roar is about a conscious mindset, social responsibility and carrying for animal welfare, writes the company. Research has found plant-based meal occasions have increased 37% in the past four years and an increase in consumer demand has seen a 92% increase of plant-based meals being eaten by non-vegans.
Responding to this growing trend, the brand will be aimed at an audience who live a balanced lifestyle, customers who are looking to indulge whilst still making responsible food choices. As a result, a combination of high-profile endorsements, outdoor, online, social media and in store activations will all support the launch further.
Roar marries plant-based ingredients with flavors such as Hazelnut, Coconut and Chocolate. The range does not contain palm oil and all cocoa is UTZ Certified. Three flavors will be available at lunch.
- Hazelnut Chocolate Cookie: made with hazelnut paste combined with handpicked raw salted hazelnuts and indulgent chocolate cookie pieces made with UTZ Certified cocoa.
- Coconut Mango Passionfruit Oat Cookie: features a coconut-based ice cream with mango & passionfruit swirl, a hint of lemon and combined with crunchy oat cookies.
- Hemp Seed Chocolate Brownie: includes chocolate ice cream made with UTZ Certified Cocoa based with large chunks of chewy chocolate brownie and hemp seeds.
“The most important thing for was the taste. It has to taste incredible and be indulgent without compromise. People deserve a super-premium, plant-based ice cream experience that delivers. It’s extremely complex to achieve and not many can get it right,” said a Froneri representative.
ROAR will be available in select stores in the UK and Finland.