Golden Krust, the family-owned Caribbean food brand, is expanding its national reach with the launch of Golden Krust Island Select, a new product line available exclusively at Walmart.
The Island Select line debuts with two new Jamaican patty varieties—Strawberry & Cream Cheese and Vegetable—accompanied by a packaging redesign featuring a sleek, vertical box. The rebranding, which will extend across all Golden Krust grocery products, underscores the company’s focus on quality and innovation.
The new offerings join Golden Krust’s classic patty lineup, which includes Spicy Beef, Mild Beef, Chicken, and Jerk Chicken. The Strawberry & Cream Cheese variety introduces a sweet and creamy filling made with real strawberries and smooth cream cheese, positioned as a breakfast or dessert option. The Vegetable patty, meanwhile, blends cabbage, corn, green beans, carrots, broccoli, and onions, seasoned with Caribbean herbs and Scotch bonnet peppers.
“We are proud to grow the reach and legacy of Golden Krust’s authentic Caribbean products with the launch of Island Select, a new sub-brand now available exclusively at Walmart, America’s number one grocery banner,” said Steven Clarke, Golden Krust’s Vice President of Marketing. “Building on the success of our Spicy Beef, Mild Beef, and Jerk Chicken patties, we’re introducing two new retail options—Strawberry & Cream Cheese and Vegetable—offering something for every craving. These flaky Jamaican patties are easy to prepare in the microwave, oven, or air fryer and now come in space-saving vertical packaging. Island Select delivers the bold flavors and convenience our customers love, with even more variety.”
Now available in 1,600 Walmart locations across the country, Golden Krust Island Select aims to make Jamaican-style patties more accessible to consumers seeking convenient, ready-to-eat meals. Each package contains two patties, designed for easy preparation at home, work, or on the go.
Founded in 1989 in the Bronx, Golden Krust has grown from a single family-run bakery into the largest Caribbean fast-casual restaurant brand in the U.S. With more than 100 locations across eight states, the company has built a loyal following for its Jamaican patties and Caribbean cuisine. Its retail division supplies frozen patties and island-style baked goods to over 22,000 stores nationwide, including Walmart, ShopRite, Publix, and Target.
Find out more at: https://www.goldenkrust.com