Häagen-Dazs is expanding its premium ice cream snacking lineup with six new offerings, including an innovative Belgian Waffle Cone collection and two additions to its ice cream bar selection.
The launch, timed to coincide with Super Bowl season, reinforces the brand’s position as a leader in premium ice cream innovations.
The introduction of Belgian Waffle Cones responds to growing consumer demand for premium ice cream cone experiences reminiscent of local scoop shops. Each cone features the brand’s signature velvety ice cream nestled in a crispy waffle cone, finished with a surprise sauce at the bottom – either caramel, fudge, or raspberry – designed to elevate the final bite.
The new Belgian Waffle Cone collection, available in four-count packages, includes Toasted Almond Fudge, which pairs Madagascar vanilla ice cream with toasted almonds and milk chocolate curls atop a fudge-lined cone. The Vanilla Salted Caramel variety features the same Madagascar vanilla base adorned with salted caramel pieces and milk chocolate curls, finishing with a caramel sauce bottom.
For fruit enthusiasts, the Summer Berry option combines the brand’s strawberry ice cream with white and milk chocolate curls in a cone lined with raspberry sauce. Chocolate lovers can indulge in the Triple Chocolate Fudge variety, featuring Belgian chocolate ice cream topped with dark and milk chocolate curls in a fudge-lined cone.
Complementing the waffle cone launch, Häagen-Dazs has also introduced two new ice cream bar flavors: Salted Caramel Macadamia and New York Strawberry Cheesecake, further diversifying its premium snacking portfolio.
Find out more at: https://www.haagendazs.us/