Ice Cream Segment Grows for Unilever


Unilever announced its results for the third quarter of 2018, which show underlying sales growth increased across all three Divisions. Ice cream delivered strong growth led by innovations including the new Kinder® ice cream and the new Magnum Praline variant.

Commenting on the results, CEO Paul Polman says: “Growth accelerated in the third quarter across all Divisions. We were able to increase prices while still maintaining good volume growth which reflects the strength of our brands and quality of our innovation program. Our focus on building our business for the long-term continues to deliver high quality growth.”

Recently, Unilever’s popular ice cream brand Magnum has also added two vegan ice cream bars to its product range in September. For the time being, however, the new products will only be available in Finland and Sweden. The two new varieties Magnum Vegan Classic and Magnum Vegan Mandel will be available individually or in packs of four. The plant-based ice cream has already been tested and approved by the European Vegetarian Union. The manufacturer uses peanut protein as a milk alternative for the vegan ice cream. In addition, sustainably grown Rainforest Alliance cocoa beans are used for the dark chocolate that coats the ice cream.

Moreover, the company also released Culture Republick™, the first premium light ice cream brand with probiotics on a mission to support culture both inside and out. Beyond having live probiotic cultures in the ice cream, the brand aims to support culture in everything it does. The new brand collaborates with emerging artists to design each pint, giving these artists a new canvas for their work, complete with their signature and information on pack. Additionally, 10 percent of the brand’s profits will support the arts in local communities, with all charitable donations made possible by the Unilever Foundation.

“Culture Republick was created with a distinct purpose in mind,” said Leslie Miller, marketing director of Ice Cream at Unilever. “We believe that humanity could use a bit more brightness. By combining our passions for culture and ice cream, we intend to do our part in making people feel more balanced, inspired and connected.”

Culture Republick is currently available in seven flavors and is the first premium light ice cream brand with probiotics. Each pint contains three billion live active cultures, 400 – 500 calories, 16 – 18 grams of protein, 11 – 12 grams of fiber and no artificial sweeteners, according to Unilever.

“We continue to expect underlying sales growth in the 3% – 5% range, an improvement in underlying operating margin and strong cash flow. We remain on track for our 2020 goals.”

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