Messe Frankfurt and the Food Processing Suppliers Association (FPSA) have once again entered a strategic marketing alliance. The renewed partnership will see the German and US organizations support each other’s upcoming trade shows in 2019 to further lever the potential of the expanding international market of the food industry.
Messe Frankfurt’s IFFA is among the leading international trade fairs for the meat industry. This year’s edition will take place during May 4-9 in Frankfurt, Germany. According to the organizers, the trade show has amassed approximately 60,000 visitors from 143 countries and brings together over 1,000 exhibitors.
Top themes at IFFA includes food safety, optimized productions, as well as food trends for the meat industry. The event also hosts a number of competitions including the International Quality Competition for Products in Convenience Packaging, Cans, and Jars. The IFFA Forum will also offer expert lectures with practical examples from exhibitors during the duration of the trade show.
“I am delighted about the continuation of the marketing cooperation with FPSA, which we began on the occasion of IFFA 2016. The USA is an incredibly important market for the meat-processing industry and ranks among the top exhibitor and visitor nations at IFFA. As in the past, the coming IFFA is set to be a highlight for the sector. Over 1,000 exhibitors from around 50 countries have signed up to present the entire meat-processing spectrum – from manufacturing to high-tech. PROCESS EXPO and IFFA in the same year offer representatives of the food-processing industry a host of fantastic business opportunities,” explained Wolfgang Marzin, president and CEO of Messe Frankfurt.
FPSA launched PROCESS EXPO: the Global Food Equipment and Technology Show in Chicago in 2011. The trade show takes place once every two years, and in 2019 is scheduled to happen between October 8 and 11, 2019. According to the organizers, the expo is the largest exhibition in North America dedicated strictly to food processing including potato processing.
Jarrod McCarroll, chairman of the Food Processing Suppliers Association (FPSA) and President of Weber Inc. said: “PROCESS EXPO hosts top decision makers from all industry segments in search of manufacturing solutions that will give them a competitive advantage. They know that at PROCESS EXPO they will see innovative technologies that are in use in other markets which might have applications in theirs for the first time. This cross pollination truly sets PROCESS EXPO apart from other shows in the Western Hemisphere.”