Innovation Prevails at Fruit Logistica 2019

Fruit Logistica

The latest edition of Fruit Logistica, organized in Berlin between 5-8 February, welcomed over 3,200 exhibitors from more than 90 countries, who showcased their products, services and technical solutions. The event was attended by approximately 78,000 trade visitors from more than 130 countries and the next edition takes place.

“With our growing number of exhibitors, we have again succeeded in increasing the show’s status as the worldwide hotspot in the fresh fruit market. Here, buyers and trade visitors gain the most comprehensive overview of the market so as to make the best possible use of the entire range that the global fruit trade has to offer. Besides ideal business opportunities, the event offers them a venue where they can find information and inspiration,” said Madlen Miserius, senior product manager of Fruit Logistica.

This year, Fruit Logistica continued to focus on the end-consumer. The organizers of the trade show presented a new trend report that scrutinizes the role of fresh produce in the grocery retail business. Created by global management consultancy Oliver Wyman and first published at Fruitnet World of Fresh Ideas, “Surprises in Store” offers new insights into how a number of factors are influencing consumer demand.

Moreover, the event, organized by Messe Berlin, provided an overview of the advances made in agriculture, as well as in technology through Start-Up Day. To support novel and original initiatives, Fruit Logistica also offered its Innovation Awards.

Start-Up Day

During the last day of the event, the organizers introduced a concept targeting new businesses and innovative ideas. Titled Start-Up Day, the event played host to companies with intrepid solutions, such as insect killing drones, in order to ensure plant protection and cultivation, or increasing farm productivity via integrated management tools for digital farming. We spoke to two such companies and we will share their views online and in print soon. Overall 20 start-ups made it to the Start-up Area of Fruit Logistica. Four of them come from the Netherlands, making it the most represented country. Germany and Israel also have a presence, with three start-ups each. All have something in common: they are presenting new products, projects and ideas for the sector. Fruit Logositca organized the first Start-up Day under the motto “Disrupt Agriculture”.


The “Oriental Red® – red kiwi fruit” from Jingold in Italy won Gold at the Fruit Logistica Innovation Awards. Originally from China, the red Dong-Hong kiwi not only has unique organoleptic properties, but also boasts an excellent shelf life. “We are very happy to win this important award. It’s been a year of hard work for our team. We invested a lot of energy to develop and improve our product and are glad that people like it so much”, said Federico Milanese, international development manager.

Silver was awarded to the “Softripe® Ripening Technology” from German firm Frigotec. Thanks to Softripe® Ripening Technology, fruit reaches consumers at optimum ripeness, while the Bronze was won by the “Top-sealable compostable, recyclable strawberry punnet” from CKF in Canada. With their sealable, compostable and recyclable wood pulp punnets for 350 to 400 grams of strawberries, the Canadians are setting an example of environmental protection in terms of sustainability.

Fruit Logisitca also touched upon other present-day issues like food waste, which continues to remain a challenge. But the good news is that for almost all manufacturers of food processing and storing equipment, sustainability and food waste remains one of the main focus points, when investing in R&D for machinery that can help potato processors make the most of the product, minimize loss and improve yields.

For example Tomra Food which chose Fruit Logistica Berlin as the platform to discuss Tomra Food’s capabilities and future aspirations, also has goals set in this direction. Tomra’s President and Chief Executive Officer, Stefan Ranstrand, gave a speech at Tomra Food’s exhibition stand about the company’s offering, values, and future aspirations. At the heart of his talk was the message that Tomra can contribute to global sustainability by helping to reduce food waste, at the same time as enhancing the technical and economic performance of food producers.

“One of our big aspirations for the future is to help our customers even more to reduce food waste and improve yields,” Ranstrand said. “By pioneering the design and manufacturing of sorters and graders of many different types and sizes, Tomra offers technical solutions not found elsewhere. Our ability to combine different sorting technologies – color cameras, near infra-red (NIR), spectroscopy, and laser-detection – makes a difference.” The result of this technical sophistication is that produce is accurately graded and safety-assured at the same time as reducing waste.

Following the trade fair, 77% of trade visitors expect that the contacts they made with exhibitors will lead to business deals. Moreover, 98% of trade visitors stated that attending Fruit Logistica 2019 brought positive results to their business, the organizers said.

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