Lamb Weston Unveils the Dukes – “Proper British Chips”

Lamb Weston

Lamb Weston / Meijer has unveiled its first new product for 2020 – called the Dukes of Chippingdom – Proper British Chips. As the name suggests, these are chips that are available as thick-cut sides and are made of 100% British potatoes.

According to the company, a recent consumer test revealed that almost 40% of consumers prefer chips as a side, while more than 60% said they prefer skin-on in a pub. The majority (72%) claimed to be willing to pay a bit more in a pub for a British sourced product. The study also revealed the most important attributes of a chip are a crispy outside, being thick cut with a fluffy inside and having a hand-cut appearance.

This is exactly what Lamb Weston / Meijer has tried to achieve with the new Dukes, which are crispy on the outside, even though they are non-coated, fluffy on the inside, are available with skin-off and skin-on. The chips will become available for pub operators across the land.

According to the producing company, the Dukes are gluten-free and have received the Assured Food Standards stamp of approval. 

Privacy Preference Center

Strictly Necessary

These cookies are essential for websites built on Wordpress to perform their basic functions. These include those required to allow registered users to authenticate and perform account related functions.

wordpress_test_cookie, wordpress_{hash}, wordpress_logged_in_{hash}, wp-settings-{user_id}, wp_sharing_{id},gdpr[allowed_cookies],gdpr[consent_types]
_unam, _ga, _gid

Close your account?

Your account will be closed and all data will be permanently deleted and cannot be recovered. Are you sure?