With over 7,000 exhibitors, 155,000 visitors expected, 3,000 new products out of which 600 innovations are presented by XTC, SIAL 2016 is an unmissable event for players in the food industry. Among the highlights, this year’s trade show features an open-air giant hypermarket, where innovative products are released, which consumers around the world will buy tomorrow at the shelves.
Act 1: The Essential Basics
Why the basics are and will always remain essential? In view of an increasingly complex world, a contraction of the purchasing power, of increasing food scandals and the consumer’s still deeper understanding of the content of his plate, the basic remains a solid value. The basic appears as a refuge where the benefit/price ratio is at its optimum and where the risk of disappointment is at its minimum. Nevertheless, we should not confuse “basic” with mundane, on the contrary. The term “basic” must be understood through the prism of pleasure: premium product, “star” product, variety of meanings, textures, flavors and viewpoints or positive nostalgia are all levers activated by the manufacturers in order to meet the consumer’s “basic” pleasure expectations. Four trends are organizing this first act.
