Iceland Debuts Large-scale Frozen Range Update

September 3, 2019

Supermarket chain Iceland has announced the biggest shake up in its own-brand history with over 550 new and improved products launching in stores from September 2, 2019. The product revamp is brought about by encouraging statistics. Frozen foods are witnessing a surge in popularity amongst discount shoppers, where 39% are now looking to save money […]


Iceland to Open New Store at Former Prison Site

April 11, 2019

Frozen food retailer Iceland has signed up for the Treadmills regeneration scheme, which will see the former Northallerton Prison site in North Yorkshire, UK get converted into a shopping & office center, writes The Business Desk. At Treadmills Iceland will occupy a unit of 6,000 square-feet on the ground floor and a further 2,300 square-feet […]

processed foods

Frozen Foods to Look out for in 2019

March 28, 2019

This March we have been celebrating Frozen Food Month, but as the period is coming to an end we are taking the opportunity to highlight some of the most interesting products that have been launched in this category since the beginning of 2019. According to a recent report from MarketsandMarkets, just the European frozen food […]

The Food Warehouse

Iceland’s Food Warehouse to Expand Presence in Suffolk

January 23, 2019

UK supermarket chain Iceland has recently unveiled plans to open two new large The Food Warehouse supermarkets in Suffolk, reports Ispwichstar. In a bid to trump competitors like Aldi and Lidl, Iceland will be expanding the range of its cash-and-carry-type stores. The Food Warehouse is an arm of Iceland which specializes in low cost bulk […]


Retailer Iceland’s Campaign Is Most Powerful

December 7, 2018

UK Retailer Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns. Consumers reviewed ads from 22 brands and retailers, scoring each on 12 factors that are proven to motivate people to buy, and build a strong […]

Scrambled Eggs

Iceland Launches Ready Made Scrambled Eggs

October 18, 2018

Iceland has launched Ready Scrambled Eggs, ready in just 90 seconds and designed to provide a convenient breakfast option, according to the retailer. Each pack is made with four free range British eggs with a bit of milk and seasoning. Iceland’s Head Chef Neil Nugent said: “Convenience and quality is fundamental to all of Iceland’s […]

The Range

Iceland and The Range Form Strategic Alliance

September 6, 2018

UK retailers Iceland Foods and The Range have agreed a strategic alliance that will introduce Iceland’s food offer into The Range’s home, garden and leisure stores, according to a press release by Iceland. The alliance will initially see the opening of Iceland stores-in-stores within three The Range locations in The Midlands and Liverpool: these will […]


Retailer Iceland Records Increased Sales

March 8, 2018

Iceland held shares steady at 2.2% compared to this time last year, increasing sales by 1.3%, according to the figures from Kantar Worldpanel, published for the 12 weeks to 25 February 2018. These show that grocery sales have increased in value by 3.2% compared to the same time last year, marking the 12th consecutive period […]

Retailer Iceland go plastic free

Retailer Iceland to Go Plastic-free

February 15, 2018

Iceland, the UK’s leading frozen food specialist, is committing to become the first major retailer globally to eliminate plastic packaging from all of its own brand products by the end of 2023. The process will mean cutting down on the 1 million tons of plastic generated by supermarkets in the UK each year. In its […]


Iceland And Millie’s Unveil Breakfast Range

July 27, 2017

Iceland has expanded its partnership with Millie’s At Home with the launch of an exclusive breakfast range. ‘Millie’s at Breakfast’ will be available in 580 stores from Monday (10 July), featuring All Butter Croissants, Pains aux Raisins and Pains au Chocolat. Iceland has stocked Millie’s Cookies ‘Millie’s At Home’ since February last year and now […]

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