Iceland Debuts Large-scale Frozen Range Update

September 3, 2019

Supermarket chain Iceland has announced the biggest shake up in its own-brand history with over 550 new and improved products launching in stores from September 2, 2019. The product revamp […]


Iceland to Open New Store at Former Prison Site

April 11, 2019

Frozen food retailer Iceland has signed up for the Treadmills regeneration scheme, which will see the former Northallerton Prison site in North Yorkshire, UK get converted into a shopping & […]

processed foods

Frozen Foods to Look out for in 2019

March 28, 2019

This March we have been celebrating Frozen Food Month, but as the period is coming to an end we are taking the opportunity to highlight some of the most interesting […]


Retailer Iceland’s Campaign Is Most Powerful

December 7, 2018

UK Retailer Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns. […]

Scrambled Eggs

Iceland Launches Ready Made Scrambled Eggs

October 18, 2018

Iceland has launched Ready Scrambled Eggs, ready in just 90 seconds and designed to provide a convenient breakfast option, according to the retailer. Each pack is made with four free […]

The Range

Iceland and The Range Form Strategic Alliance

September 6, 2018

UK retailers Iceland Foods and The Range have agreed a strategic alliance that will introduce Iceland’s food offer into The Range’s home, garden and leisure stores, according to a press […]


Retailer Iceland Records Increased Sales

March 8, 2018

Iceland held shares steady at 2.2% compared to this time last year, increasing sales by 1.3%, according to the figures from Kantar Worldpanel, published for the 12 weeks to 25 […]

Retailer Iceland go plastic free

Retailer Iceland to Go Plastic-free

February 15, 2018

Iceland, the UK’s leading frozen food specialist, is committing to become the first major retailer globally to eliminate plastic packaging from all of its own brand products by the end […]

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