British frozen potato brand Aunt Bessie has recently introduced a new packaging design, which is already available in stores.
The new look sees the return of the brand’s iconic blue tones on the pack, alongside more appealing product shots that support the brand’s motto of providing “food as it should be”, according to the company.
The packaging changes also mark the introduction of a new logo, featuring a more modern Aunt Bessie figure. Pack sizes, prices, and the SKUs are unaffected by the updates.
As part of the shift that aims to modernize the frozen food brand, Aunt Bessie has also released a GBP5m marketing campaign, created by the St. Luke’s agency, which aims to boost engagement. It includes a TV spot that will run across television, digital and social. It marks Aunt Bessie’s largest-ever investment in marketing, notes Marketing Week.