Banza Launches Protein Waffles, Expands Into the Breakfast Category

Banza, the maker of chickpea-based comfort foods, today announced the launch of Banza Protein Waffles which will be offered in three varieties: Homestyle, Blueberry and Chocolate Chip.

This marks Banza’s first foray into the breakfast space and second offering in the frozen aisle since the launch of Banza Pizza in October 2020. This increases Banza’s product offerings to five categories: pasta, pizza, mac & cheese, rice, and waffles.

Building on its mission to inspire people to eat more chickpeas, Banza continues to innovate with mealtime options that strike a balance of delicious flavor, nutritional value, and convenience. Banza Protein Waffles are made with chickpeas and offer 2.5x more protein, 3x more fiber, and 35% fewer net carbs than the leading waffle brand with the same fluffy, crispy texture that people love in traditional waffles.

“We’re thrilled to introduce our first breakfast product: Banza Waffles. Our customers told us they want breakfast to be quick, delicious, and nutritious. By turning chickpeas into waffles, we’re aiming to hit all three while forwarding our mission of inspiring people to eat more chickpeas and other beans,” said Brian Rudolph, CEO and co-founder, Banza.

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