Ben & Jerry’s Launches First Flavor of 2024

Strawberry Cheesecake was Ben & Jerry’s fastest growing, top-selling ice cream flavor in the past 12 months, rising to the no. 4 spot in 2023.

This was just one of the reasons the Strawberry Cheezecake was selected as the company’s newest Non-Dairy offering – another factor was that it was a fan-favorite during tastings of the company’s brand new Non-Dairy oat base.

Since entering the Non-Dairy frozen dessert category in 2016, Ben & Jerry’s have earned the no. 1 spot for Non-Dairy packaged frozen desserts in the US. In October 2023, Ben & Jerry’s announced that it will transition the existing almond and sunflower butter bases of its nearly 20 flavors on the freezer shelves to its new oat base. The Non-Dairy versions of the company’s #1 top-selling global flavor, Chocolate Chip Cookie Dough, as well as the fudgiest chocolate-based Ben & Jerry’s offering, Chocolate Fudge Brownie, have already made the transition to the oat milk recipe.

“We have wanted to feature this one for a while, but this is a case of good things are worth waiting for. The new oat base really showcases the ingredients and lets the strawberry ‘cheezecake’ shine through,” said flavor guru Colleen Rossell. “It is so creamy that people are surprised every time that it’s vegan!”

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