The need for speed and ease of use is stirring up interest in more convenient formats in fruit and vegetables. New products offering solutions for such needs include frozen pre-cooked/pre-steamed variants and microwave steam packaging.
By Honorata Jarocka, food & drink analyst, MINTEL
Healthy living is an increasingly popular topic for today’s consumers, however with the growing pace of life, demand for food and drink solutions which deliver on both health and convenience is on the rise. Therefore, the interest in processing techniques which retain the nutritional value of the original food as well as extend its shelf life, such as freeze-drying, is expected to show no sign of abating as freshness and healthfulness are important purchase drivers for fruit and vegetable consumers. Moreover, fruit and vegetable powders are likely to see more success not only among consumers looking for convenience whilst cooking but also among those who prefer to incorporate fruit and vegetables into other food and drink rather than eat them on their own.
The freeze-drying processing technique (technically known as lyophilization), in particular, is said to retain the vast majority of the vitamins and minerals found in the original food, as well as its color and flavor. Some recent examples of freeze-dried fruit and vegetables have included Fresh As Whole Raspberry (Australia), Primea Lyophilised Pineapple Fruit Snack (Brazil), Crunchies Freeze-Dried Blueberries (USA), Portland Lyophilised Chop...