Bakery & Pastry: Foodservice Encourages Growth

Frozen Pastry and Bakery

Whether cookies, brownies, biscuits, dinner rolls, or pizza, the market for frozen bakery products is expected to grow, albeit slightly, in the next couple of years, especially due to the recovery of the out-of-home market, post-recession. NPD in this category comes especially from the pastry segment, where innovations such as the crounut, the brookie or the wonut keep the segment on an upward trend.

Dan Orehov

The global baked goods market is set to grow by 5% in current value terms and reached USD339bn in 2015, while volumes continued to stagnate for another year, according to research by Euromonitor International. This is to a large extent driven by bread, which accounts for 84% of total baked good sales, but continues to suffer from a decline (or at best stasis) in volumes. While bread’s lackluster performance exerts a downward bias to the overall category, Euromonitor says there is more to baked goods than bread. As such, baked goods, which include desert mixes and frozen bakery products add a further USD10bn to market coverage – in addition to its traditional categories of bread, cakes and pastries.

Frozen Dough Products

Some of the fastest growing segments of the food processing industry are frozen/refrigerated dough products, consisting of cookies/brownies, biscuits, dinner rolls, sweet rolls or pizza base, but the market is not limited to these. According to the latest report by research company Future Market Insights (FMI). Modern equipment and packaging opens up a ...

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