La Lorraine Romania, a joint venture between La Lorraine Bakery Group (Belgium) and Macromex (Romania), is the largest and frozen bakery plant in Romania. Since its official opening in November 2011, due to the high demand for convenience and premium quality, the factory has expanded to 3 production lines, which has double the productions in the last five years.
This state-of-the art frozen bakery plant is part of an expansion plan of the company’s in fast-growing Eastern-Europe emerging markets. The new production line also implied an important expansion by 6.000 square meters of the factory and a EUR10m investment. The total investment in the Romanian factory amounts to EUR29m.
More than 100 types of products are being made on the 3 lines. The first line is dedicated to the production of rolls and baguettes, the second line is destined for rustic products, while the new line produces Kaiser Rolls. The 3 fully automated production lines work 24/7, with more than 30% of the energy being supplied by a solar park nearby. Today the factory is receiving daily 80 tons of high specification flour from local mills. This makes La Lorraine Romania one of the largest clients for local suppliers.
The products are stored in the logistic center – Edenia Distribution Center, the highest frozen high bay in Europe. From there they are shipped to customers in Romania and across several other countries, ranging from modern and traditional retailers to HORECA clients.
In Romania, the products can be found in the biggest chain stores but also Foodservice.