Oatly Introduces Frozen Novelties

Oatly Group AB announced the introduction of its latest product innovation, Oatly non-dairy frozen dessert bars. The products join a North American portfolio of Oatly frozen desserts that in less than two years, has become the number one oat-based ice cream brand, according to a press release.

Entering a frozen novelties category worth USD5.4bn in the US, Oatly non-dairy frozen dessert bars unlock a significant opportunity for people to continue making the switch to plant-based foods like oatmilk, which have a lower impact – on emissions and natural resources – than animal-based foods like cow’s milk. Consumers continue to make the shift to plant-based options, and desserts are no exception. The plant-based ice cream category continues to expand, and more specifically, the ice cream bar category is set to eclipse ice cream pint sales in 2022.

“Our new non-dairy frozen dessert bars are fantastic, and I can’t wait for people to try them,” said Mike Messersmith, president, Oatly North America. “We’re proving that oatmilk is not just for coffee, cereal or cooking, but can also be the foundation for great-tasting treats to be enjoyed during celebration moments or when a pick-me-up reward is needed. We are so proud of this product and are very excited to bring it to many frozen aisles across the country soon.”

Oatly’s new non-dairy frozen dessert bars will be available in four flavors, including Vanilla, Chocolate Fudge, and Salted Caramel, in addition to a new Strawberry Swirl, all encased in a chocolatey coating. The oatmilk-based frozen bars will feature the same recipe and consistency that Oatly fans have come to expect from the brand. Three ounces in size – slightly above industry average (providing those extra couple of bites that everyone wants) – the non-dairy frozen dessert bars will be available in three-count packs, with a suggested retail price of USD5.99. Customers will be able to find Oatly non-dairy frozen dessert bars at more than 3,000 retail outlets through national and regional grocers including Target, Wegmans, Schnucks, Harris Teeter, Giant, Stop & Shop, Fresh Direct and more, beginning to hit shelves in December and throughout the first half of 2022.

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