The Private Label Manufacturers Association (PLMA) is preparing to welcome industry professionals to its largest-ever World of Private Label International Trade Show, scheduled for May 20-21 at the RAI Amsterdam Convention Centre.
In a business environment marked by strong demand for networking, insights, and collaborative opportunities, this year’s exhibition takes on heightened significance.
The event has established itself as a proven success formula by integrating three critical elements essential for industry growth. Innovation stands at the forefront through PLMA’s Idea Supermarket, where attendees can explore cutting-edge private label product trends and innovative packaging solutions from across the global market.
The show equally emphasizes intelligence through a comprehensive program of expert seminars featuring presentations, case studies, and workshops addressing crucial industry topics. Notable speakers include representatives from Jumbo Supermarkten in The Netherlands and analysts from NielsenIQ, who will present detailed insights on private label market share trends throughout Europe.
The trade show floor serves as the central hub for business opportunities, creating a dynamic environment where exhibitors and buyers converge to establish new partnerships and drive the private label sector forward.
Record-breaking Numbers
As private label value shares now exceed 30% in fifteen European countries and reach 50% in six European countries, the PLMA’s World of Private Label trade show has become increasingly vital for retailers seeking to maintain competitive private label offerings.
The show features over 3,100 exhibitors representing more than 70 countries, spread across nine dedicated food halls and five non-food halls, covering a vast 45,000 square meters of exhibit space. The international character of the event is further emphasized by more than 70 national and regional pavilions.
Innovation remains central with over 500 product novelties showcased in the New Product Expo section. Attendance figures are increasing: more than 32,000 private label professionals participating, representing over 1,200 retail and wholesale companies from more than 120 countries.
A Global Meeting Ground
With more than 70 country pavilions and exhibitors from 70+ nations, the show truly represents the global nature of today’s private label industry. The concentrated two-day format makes the World of Private Label “the most efficient and productive way to source for a company’s private label needs.”
As private label continues to gain market share across Europe, this trade show remains essential for retailers looking to maintain well-stocked shelves and introduce innovative, value-driven, and exclusive product offerings to increasingly private-label-savvy consumers.