Poultry continues to gain ground within the European meat market, reports Jonathan Thomas
Red meat is in trouble across much of the EU region. In recent years, it has continued to lose share to poultry, mainly as a result of consumer health concerns. In the meantime, the market for poultry meat continues to expand – by 2020, it is forecast that global consumption will overtake pork. Poultry now accounts for a third of total EU meat consumption, a figure which has risen from less than 30% in 2005. During this time, beef and veal has seen its share decline from almost a fifth to less than 16%.
In per capita terms, pork is the most popular form of meat with EU consumers. In 2015, per capita consumption was 41 kg, up by around 1 kg compared with the previous year. Within the EU region, the highest consumers of pork in per capita terms are Austria (56 kg), Poland (55 kg) and Spain (54 kg). The EU’s largest market for pork in volume terms is Germany, where consumption amounted to more than 4.3 million tonnes in 2015.
Per capita consumption of poultry meat drops to 24 kg, a figure which continues to increase. At 39 kg, Portugal is the EU’s leading consumer of poultry meat in per capita terms. The region’s largest markets for poultry meat are the UK and France, where consumption in 2015 was worth 2.3 million tonnes and almost 1.7 million tonnes respectively. UK per capita consumption of poultry meat is now worth round 36 kg, a figure which decreases to just under...