According to a study by Kantar-TNS, presented during this edition of SIAL 2018, held in Paris, the majority of consumers are mostly interested in transparency regarding ingredients, labels and food safety.
Below, we review some of the countries included in the report, in order to detail what are some of the most pressing concerns and demands from various consumers around the globe.
- In the United Kingdom, 84% of consumers need more transparency regarding food products, the study shows. Of this percentage, 48% need a clearer list of ingredients and composition in the food products they purchase
- In the United States, 79% of consumers need more transparency regarding food products, of which 43% are mostly concerned about food safety.
- In Germany, 91% of consumers require more transparency, with 48% of them being interested in farming and breeding conditions of the animals used in the food chain.
- In China, transparency is a huge concern, with 98% of consumers taking an interest in this aspect. Moreover, 45% of those interviewed have expressed an interest in storage conditions for food.
- In France, transparency is important to 91% of consumers, while 61% of them are interested in the origin of ingredients used in food products.
More details about SIAL will be available in an extended feature included in our November-December print issue.
