What to Expect from Fruit Logistica’s Start-Up Day

Start-Up Day

Fruit Logistica is one of Europe’s leading trade fairs for the fresh fruit and vegetable industry. This year the event, which is organized by Messe Berlin will take place between February 6-8 in Germany’s Capital.

Now the organizers have announced the slogan for the first Fruit Logistica Start-Up Day which is expected to start on February 8. Called “Disrupt Agriculture”, the event aims to address the numerous short- and long-term challenges facing the agricultural industry in the future.

According to experts, the world population is estimated to reach 10 billion people by 2050. This growth will prompt a rising demand for fruits and vegetables. The organizers believe that the digital revolution can aid the agricultural sector in finding novel solutions to ramp up the production of fruits and vegetables. Thus, some of the most innovative start-up companies will be attending Start-Up Day at Fruit Logistica to discuss new ideas. Twenty of them will present their new solutions with a focus on digital farming, ag-tech and supply chain management.

“We created Start-Up Day as a unique, future-focused platform for the industry. The idea is to drive innovation change forward across the value chain. As the leading trade fair for the global fresh produce trade, Fruit Logistica is a perfect venue because this is where all the key industry players come together”, noted Madlen Miserius, Fruit Logistica senior product manager.

For example, Dutch, AgTech start-up, PATS Indoor Drone Solutions, will be among the companies showcasing new approaches to agriculture. The firm is making small drones that autonomously attack flying insects and pests in a bid to minimize work involved in plant protection and lower the use of insecticides.

AgriTask, an Israeli start-up has developed a management tool for business in the agroecosystem to help increase farm productivity. An American company, ImpactVision specializes in aiding companies to increase produce consistency and automate quality control through the use of hyperspectral imaging technology to detect properties such as freshness, ripeness or pH, as well as the presence of foreign materials in a non-invasive manner.

Another startup that will be present at Start-Up Day is New Zealand-based Sparrows. The company has developed powerful software that when used in combination with the right hardware will optimize transport operations for clients.

On the same date as Start-Up Day, Fruit Logistica will also be hosting the first Global Women’s Network, but also the Innovation Award Ceremony.

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